The Top 40: Classic celebrates the best creative work from independent agencies worldwide. Work is judged across 10 categories, with the top 4 entries in each category advancing to the Top 40. A final round of voting determines the overall ranking from 40 to 1.
Top 40: Classic 2026 websiteSubmissions are accepted ONLY from independent agencies not owned by holding companies, consultancies or publicly traded companies where advertising or marketing is their main business.
What's Eligible:
All entries must have been first published, posted, or aired between January 1, 2025, and April 1, 2026. This includes campaigns, projects, and executions across all disciplines — advertising, design, digital, experiential, social, branded content, and beyond.
Work must have been conceived and created by an independent agency. Client-side creative teams and holding company agencies are not eligible.
Entry Limits:
There is no limit to the number of entries per agency. The same work may be entered in multiple categories if it demonstrates excellence across those disciplines.
Additional Requirements:
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